YOJ is a London-based jewellery brand that combines flowing design with modern elegance. Inspired by body shapes, nature and art, unique pieces are created - creative, timeless and stylish. Whether sculptural or delicate, each piece of jewellery reflects personality and individual style.
YOJ is a London-based jewellery brand that combines creative shapes with modern elegance. Inspired by nature, art and the lines of the human body, it creates flowing, expressive designs for every day. The name ‘YOJ’ comes from Hmong and means ‘wave’ - a symbol of movement, change and aesthetics in flow.
Since its launch in 2019, the label has designed all pieces in its own studio and works with small workshops in Italy and India. Fair trade gemstones, recycled 18k gold vermeil and silver are used. YOJ stands for individuality, quality and style - whether understated, sculptural, feminine, masculine or something in between.
