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Luv AJ


Jewelry from Luv Aj emanates Hollywood glamour. With inimitable style, Luv Aj focuses on sparkling cubic zirconia styles. No wonder the brand's pieces are so popular among shining stars like Bella Hadid and Hailey Bieber.

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About Luv Aj

Luv Aj is extremely popular among celebrities, with happy customers including Bella Hadid, Hailey Bieber, and Emily Ratajkowski. It's no wonder the sparkling hoops from Luv Aj are in demand all around the world.

Los Angeleno Amanda Thomas started the business when she was 14. It quickly grew into a full-time business, and she founded the brand in 2005. Since then, Luv Aj has established a reputation for giving customers an instant glamour boost.